Design for value (D4V)

February 25, 2021

The DIMECC Design for Value (D4V) program focuses on door-to-door supply chain which is under digital disruptions and is rapidly changing towards an ecosystem of fully autonomous system-of-systems. Program work is conducted in two interrelated areas: autonomous maritime logistics and manufacturing use cases.


Business concepts from program partners are used as tools for pilots and research. The program approach is based on business ecosystems and customer value as these enable effective way to challenge the existing business models and roles of the actors in the current value chain. The research will give answers to following high level questions:

  • What are the business models and ecosystems to enable business growth during and after digital disruption?
  • What are the key technology solutions to enable, drive or restrict digital disruption?
  • How to engage companies and their employees in the new ecosystem, and external stakeholders in the change?


The program is partially financed by Tekes


D4V Program Report is available here.

Industrial partners

Rolls – Royce Rolls-Royce has a strong strategic focus on ship intelligence solutions and new business is sought from the autonomous ships and in autonomous supply chain value chain.
MacGregor MacGregor is one of the global leaders in development of innovative marine cargo flow solutions for container, bulk and general cargo vessels.
Meyer Turku Meyer Turku is specialized in building cruise ships, passenger ferries and special ships. The customers are expecting sophisticated solutions to provide best service to the customers
F-Secure A cyber security company with decades of experience in defending enterprises and consumers against everything from opportunistic ransomware infections to advanced cyber attacks
Ericsson Ericsson provides equipment, SW and services in the environment of communications technologies (connectivity, networks, big data), which are already now used in logistics value chain
Fastems Fastems is factory automation system provider in the core of manufacturing business.
Wapice Wapice’s IoT and CPQ tools provide data gathering, analyzing and decision making platform that provides real-time information for business decisions.
Rautaruukki (part of SSAB) SSAB develops high-strength steels and provides services for better performance and sustainability: how to manage critical product information over the digital logistics value chain
Kine Kine focuses on robotics solutions for manufacturing industries and on SW solutions to optimize of space usage in logistics environment (e.g. ships) and autonomous maritime applications.
Unikie Unikie develops cloud based data collection platforms for gathering and handling the data from multiple sensors and detection devices in vehicles
KNL KNL Networks provides real time communication and allow the whole value chain to be designed in such a way that ships and other vessels can be online globally, always.


Research partners

Tampere University of Technology  Laboratory of Automation and Hydraulic Engineering; Laboratory of Information and Industrial Management; Laboratory of Pervasive Computing
University of Turku  Faculty of Law; Turku School of Economics
University of Tampere  User-experience and empathy research unit
VTT Human Technology Interaction research entity
University of Jyväskylä Cognitive Science unit
University of Helsinki Empirical Software Engineering; The Discovery research group; Secure systems group
Åbo Akademi Laboratory of Industrial Management
Lappeenranta University of Technology School of Business and Management
Aalto University The Service Engineering and Management; Ship traffic simulation, risk analysis, safety management; Engaging Co-Design Research group